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Why ICPs Aren’t Always the Best Approach for Paid Campaigns and Why a Broader Strategy Often Works Better

Veronika Höller

26. Nov.3 Min. Lesezeit

Why ICPs Aren’t Always the Best Approach for Paid Campaigns and Why a Broader Strategy Often Works Better

In the world of paid advertising, defining an Ideal Customer Profile (ICP) is often the starting point of any strategy. The ICP helps...

34 Ansichten0 Kommentare

Does Paid advertising directly boosts my organic ranking?

Veronika Höller

20. Nov.3 Min. Lesezeit

Does Paid advertising directly boosts my organic ranking?

Are you diligently running Google Ads, but your boss keeps asking why your organic rankings aren't skyrocketing? Or are you wondering if...

19 Ansichten0 Kommentare

Cracking the Code: How Psychology Powers Smarter Digital Marketing

Veronika Höller

19. Nov.7 Min. Lesezeit

Cracking the Code: How Psychology Powers Smarter Digital Marketing

Ever wondered what makes people tick when they type a search query? It's more than just keywords – it's a whole world of psychology! And...

15 Ansichten0 Kommentare

Perplexity AI to Test Ads - A New Approach to Search Engine Advertising

Veronika Höller

18. Nov.2 Min. Lesezeit

Perplexity AI to Test Ads - A New Approach to Search Engine Advertising

Perplexity AI, the rising star of AI search engines, is venturing into the world of advertising with a unique approach that prioritizes...

15 Ansichten0 Kommentare

International SEO: Mastering Global Optimization with Local Expertise

Veronika Höller

14. Nov.3 Min. Lesezeit

International SEO: Mastering Global Optimization with Local Expertise

In today’s digital age, international SEO is indispensable for companies aiming to thrive in multiple markets. Successful SEO strategies...

23 Ansichten0 Kommentare

Veronika Höller

28. Okt.5 Min. Lesezeit

The Invisible Forces That Drive Us - A Deep Dive into Inner Drivers

Uncovering the Secrets Behind Our Behaviour Why do we sometimes act in ways we can’t fully explain? Why do some of us feel compelled to...

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The Future of PPC in a Conversational AI-Driven World

Veronika Höller

23. Okt.4 Min. Lesezeit

The Future of PPC in a Conversational AI-Driven World

Let’s be blunt—there’s been a lot of buzz over the years about SEO’s impending death. Yet, here we are, and guess what? SEO is still very...

15 Ansichten0 Kommentare

Did You Know That Every Search Produces CO2?

Veronika Höller

21. Okt.3 Min. Lesezeit

Did You Know That Every Search Produces CO2?

Yes, you read that right! Your Google search, harmless as it may seem, leaves behind an ecological footprint. With each click on "Enter,"...

7 Ansichten0 Kommentare

Is Your Website an Energy Hog? Embrace Green SEO for a Lighter Footprint

Veronika Höller

16. Okt.2 Min. Lesezeit

Is Your Website an Energy Hog? Embrace Green SEO for a Lighter Footprint

We all know the internet has revolutionized how we live, work, and connect. But did you know that the digital world has a surprisingly...

22 Ansichten0 Kommentare

The Zero-Click World - Don't Just Survive, Thrive!

Veronika Höller

13. Okt.4 Min. Lesezeit

The Zero-Click World - Don't Just Survive, Thrive!

The internet is changing. Fast. Google's getting smarter, and users are getting answers faster than ever before – often without even...

34 Ansichten0 Kommentare

Veronika Höller

10. Okt.4 Min. Lesezeit

Conversion Rate Optimisation (CRO)

In today's fast-paced digital landscape, attracting visitors to your website is just the beginning. The real challenge—and triumph—lies...

30 Ansichten0 Kommentare

Optimising Your Website for AI Tools like ChatGPT, Gemini and Perplexity AI

Veronika Höller

6. Okt.4 Min. Lesezeit

Optimising Your Website for AI Tools like ChatGPT, Gemini and Perplexity AI

In the rapidly evolving world of Artificial Intelligence (AI), tools like ChatGPT, Gemini and Perplexity AI are increasingly taking the...

203 Ansichten0 Kommentare

Edge SEO: How Serverless Technologies and CDNs Can Elevate Your Technical SEOIntroduction

Veronika Höller

2. Okt.3 Min. Lesezeit

Edge SEO: How Serverless Technologies and CDNs Can Elevate Your Technical SEOIntroduction

In today's fast-paced digital landscape, staying ahead of the competition is more important than ever. While many businesses focus on...

6 Ansichten0 Kommentare

The AI Revolution in Marketing - How Hyper-Personalization Enchants the Customer Journey

Veronika Höller

26. Sept.3 Min. Lesezeit

The AI Revolution in Marketing - How Hyper-Personalization Enchants the Customer Journey

In today's world, where consumers are inundated with information and offers, it's more important than ever for businesses to stand out...

2 Ansichten0 Kommentare

Veronika Höller

14. Sept.18 Min. Lesezeit

How Gen Z is Redefining SEO

As the torch of influence shifts from millennials to Generation Z (Gen Z), the noticeable changes in behaviors and preferences become...

103 Ansichten0 Kommentare

International SEO - Conquering the World with Clever Strategies

Veronika Höller

19. Aug.9 Min. Lesezeit

International SEO - Conquering the World with Clever Strategies

Welcome, dear SEO enthusiasts and digital marketing managers, to a deep dive into the fascinating world of international SEO! Buckle up...

32 Ansichten0 Kommentare

Veronika Höller

6. Aug.2 Min. Lesezeit

Unlocking the Power of Internal Linking

Internal linking might not be the flashiest SEO tactic, but it's a fundamental building block for improving your website's visibility,...

6 Ansichten0 Kommentare

Analytics The Key to Understanding and Optimizing Your Online Presence

Veronika Höller

2. Aug.3 Min. Lesezeit

Analytics The Key to Understanding and Optimizing Your Online Presence

In today's data-driven world, Analytics is no longer just a "nice-to-have," but an indispensable tool for any business with an online...

5 Ansichten0 Kommentare

Corporate Influencers - The Secret Weapon for Authentic Marketing in the Social Media Age

Veronika Höller

23. Juli2 Min. Lesezeit

Corporate Influencers - The Secret Weapon for Authentic Marketing in the Social Media Age

Social media has revolutionized the way we communicate. It has not only brought us closer together but also changed the rules of the game...

6 Ansichten0 Kommentare

SEO - The Unsung Hero of Successful Digital Marketing

Veronika Höller

11. Juli2 Min. Lesezeit

SEO - The Unsung Hero of Successful Digital Marketing

SEO – three letters that evoke either excitement or a frown from many marketers. Often, Search Engine Optimisation is reduced to merely...

14 Ansichten0 Kommentare