top of page
My Digital Marketing World
Suche

PPC Without CRO Is Burning Money
Why Your Landing Page Makes or Breaks Your ROI You’ve nailed your ad. The copy’s tight. Targeting is on point. CPC is solid. Clicks are...
Veronika Höller
26. März3 Min. Lesezeit
11 Ansichten
0 Kommentare


Women in TECH SEO Week Day 1 Workshop recap
My mind is buzzing – but in the best way possible! For the first time in a long while, I feel truly inspired. Women in Tech SEO offered a...
Veronika Höller
19. Feb.3 Min. Lesezeit
3 Ansichten
0 Kommentare

YouTube Video Views Campaigns: AI-Powered Ads for Maximum Engagement
IDigital advertising is changing fast, and AI is making it easier than ever to get your video ads in front of the right audience. With...
Veronika Höller
17. Feb.3 Min. Lesezeit
1 Ansicht
0 Kommentare


Why Importing from Google Ads Isn’t Always the Best Option
And What Makes Microsoft Ads Really Special Let’s have a quick chat about Microsoft Ads. Many advertisers, when first diving into the...
Veronika Höller
31. Jan.3 Min. Lesezeit
10 Ansichten
0 Kommentare


The PIE Method: Your Secret Recipe for Effective A/B Testing in 2025
Feeling bogged down by endless optimisation efforts that yield little to no results? Want to take your website to the next level, boost...
Veronika Höller
20. Jan.3 Min. Lesezeit
9 Ansichten
0 Kommentare


Psychological Workplace: Meaning, Benefits, and Practical Steps for Organisations
In today’s modern working world, focusing solely on ergonomic office chairs or well-equipped workspaces is no longer sufficient. The term...
Veronika Höller
17. Jan.3 Min. Lesezeit
0 Ansichten
0 Kommentare


NLP, Cosine Similarity, and RAG = Modern SEO
The world of Search Engine Optimization (SEO) Â is constantly evolving. Modern search engines use technologies far beyond simple keyword...
Veronika Höller
6. Jan.5 Min. Lesezeit
232 Ansichten
0 Kommentare

2024 The Year of the Algorithm Killers Investigations in the Digital Underworld
As the title suggests, this isn’t your typical blog post from me. No, it’s a brief introduction to my short update thriller, 2024 . Many...
Veronika Höller
2. Jan.3 Min. Lesezeit
6 Ansichten
0 Kommentare

Micro-Moments: Small Keys to Big Success in Digital Marketing
Picture this: you're standing in front of a wall of options – at the supermarket facing a shelf full of pasta sauces, at the train...
Veronika Höller
26. Dez. 20244 Min. Lesezeit
20 Ansichten
0 Kommentare


Optimizing the Frequency of Social Media PostsUsing the OSTROW Model
The frequency of social media posts is a key factor in the success of any social media strategy. Posting too frequently can overwhelm...
Veronika Höller
17. Dez. 20244 Min. Lesezeit
6 Ansichten
0 Kommentare


Predictive Analytics in Digital Marketing
How to Predict the Future and Maximize Your ROI In the world of digital marketing, analyzing past trends is no longer enough. To succeed,...
Veronika Höller
13. Dez. 20244 Min. Lesezeit
18 Ansichten
0 Kommentare


Why ICPs Aren’t Always the Best Approach for Paid Campaigns and Why a Broader Strategy Often Works Better
In the world of paid advertising, defining an Ideal Customer Profile (ICP) is often the starting point of any strategy. The ICP helps...
Veronika Höller
26. Nov. 20243 Min. Lesezeit
37 Ansichten
0 Kommentare

Does Paid advertising directly boosts my organic ranking?
Are you diligently running Google Ads, but your boss keeps asking why your organic rankings aren't skyrocketing? Or are you wondering if...
Veronika Höller
20. Nov. 20243 Min. Lesezeit
21 Ansichten
0 Kommentare


Cracking the Code: How Psychology Powers Smarter Digital Marketing
Ever wondered what makes people tick when they type a search query? It's more than just keywords – it's a whole world of psychology! And...
Veronika Höller
19. Nov. 20247 Min. Lesezeit
15 Ansichten
0 Kommentare

Perplexity AI to Test Ads - A New Approach to Search Engine Advertising
Perplexity AI, the rising star of AI search engines, is venturing into the world of advertising with a unique approach that prioritizes...
Veronika Höller
18. Nov. 20242 Min. Lesezeit
20 Ansichten
0 Kommentare

International SEO: Mastering Global Optimization with Local Expertise
In today’s digital age, international SEO is indispensable for companies aiming to thrive in multiple markets. Successful SEO strategies...
Veronika Höller
14. Nov. 20243 Min. Lesezeit
23 Ansichten
0 Kommentare
The Invisible Forces That Drive Us - A Deep Dive into Inner Drivers
Uncovering the Secrets Behind Our Behaviour Why do we sometimes act in ways we can’t fully explain? Why do some of us feel compelled to...
Veronika Höller
28. Okt. 20245 Min. Lesezeit
15 Ansichten
0 Kommentare

The Future of PPC in a Conversational AI-Driven World
Let’s be blunt—there’s been a lot of buzz over the years about SEO’s impending death. Yet, here we are, and guess what? SEO is still very...
Veronika Höller
23. Okt. 20244 Min. Lesezeit
16 Ansichten
0 Kommentare

Did You Know That Every Search Produces CO2?
Yes, you read that right! Your Google search, harmless as it may seem, leaves behind an ecological footprint. With each click on "Enter,"...
Veronika Höller
21. Okt. 20243 Min. Lesezeit
9 Ansichten
0 Kommentare

Is Your Website an Energy Hog? Embrace Green SEO for a Lighter Footprint
We all know the internet has revolutionized how we live, work, and connect. But did you know that the digital world has a surprisingly...
Veronika Höller
16. Okt. 20242 Min. Lesezeit
23 Ansichten
0 Kommentare
bottom of page