Veronika Höller
The Future of PPC in a Conversational AI-Driven World
Let’s be blunt—there’s been a lot of buzz over the years about SEO’s impending death. Yet, here we are, and guess what? SEO is still very...
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Veronika Höller
21. Okt.3 Min. Lesezeit
Did You Know That Every Search Produces CO2?
Yes, you read that right! Your Google search, harmless as it may seem, leaves behind an ecological footprint. With each click on "Enter,"...
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Veronika Höller
13. Okt.4 Min. Lesezeit
The Zero-Click World - Don't Just Survive, Thrive!
The internet is changing. Fast. Google's getting smarter, and users are getting answers faster than ever before – often without even...
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Veronika Höller
10. Okt.4 Min. Lesezeit
Conversion Rate Optimisation (CRO)
In today's fast-paced digital landscape, attracting visitors to your website is just the beginning. The real challenge—and triumph—lies...
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Veronika Höller
14. Sept.18 Min. Lesezeit
How Gen Z is Redefining SEO
As the torch of influence shifts from millennials to Generation Z (Gen Z), the noticeable changes in behaviors and preferences become...
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Veronika Höller
2. Aug.3 Min. Lesezeit
Analytics The Key to Understanding and Optimizing Your Online Presence
In today's data-driven world, Analytics is no longer just a "nice-to-have," but an indispensable tool for any business with an online...
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Veronika Höller
23. Juli2 Min. Lesezeit
Corporate Influencers - The Secret Weapon for Authentic Marketing in the Social Media Age
Social media has revolutionized the way we communicate. It has not only brought us closer together but also changed the rules of the game...
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Veronika Höller
11. Juli2 Min. Lesezeit
SEO - The Unsung Hero of Successful Digital Marketing
SEO – three letters that evoke either excitement or a frown from many marketers. Often, Search Engine Optimisation is reduced to merely...
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Veronika Höller
5. Juli3 Min. Lesezeit
The Global Language of Color - A Deep Dive into CTA Button Psychology for International Digital Marketing
In the vibrant world of digital marketing, where every pixel counts, color isn't just an aesthetic choice – it's a strategic tool that...
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Veronika Höller
10. Juni4 Min. Lesezeit
Unlock the Power of Google Lens
In today's fast-paced digital world, keeping up with the latest tech trends is essential to stand out. One of the most exciting...
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Veronika Höller
4. Juni2 Min. Lesezeit
Why Your Target Audience Isn't Always the Same
Let's be honest: We've all been there. You're crafting a brilliant marketing strategy, only to be bombarded with well-meaning but...
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Veronika Höller
4. Juni2 Min. Lesezeit
Warum deine Zielgruppe nicht immer gleich tickt
Hand aufs Herz: Wer kennt es nicht? Man arbeitet an einer ausgeklügelten Marketingstrategie, nur um von gutmeinenden, aber ahnungslosen...
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Veronika Höller
27. Mai2 Min. Lesezeit
Google Ad Grants - Your Charity's Ticket to Greater Visibility
Want to raise awareness for your charitable organisation and reach a wider audience? Look no further than Google Ad Grants! This blog...
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Veronika Höller
6. Mai2 Min. Lesezeit
Moving Beyond Keywords - Managing How People See Your Brand in the Changing World of Online Search
Keywords were once the holy grail of digital marketing. Find the right ones, stuff them into your content, and the search engines would...
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Veronika Höller
18. Apr.4 Min. Lesezeit
Seeing in the Digital Dark: A Guide to Digital Market Intelligence DMI
In todays age achieving success, in the market relies heavily on one key element - intelligence.. Not any intelligence – we're talking...
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Veronika Höller
13. März3 Min. Lesezeit
The Digital Marketing Jungle: Why PPC, SEO, and Social Media Must Work Hand in Hand
Welcome on an exciting journey through the dense jungle of digital marketing, where the paths of PPC (Pay-per-Click), SEO (Search Engine...
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Veronika Höller
5. März3 Min. Lesezeit
AI Conquers Marketing: Midjourney, ChatGPT, and Gemini – Your New Superheroes in the Battle for Attention
Are you tired of grappling with tedious keyword research, dull meta-descriptions, and uninspired blog articles? Then buckle up, because...
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Veronika Höller
26. Feb.3 Min. Lesezeit
Inside the Judge's Room - Mastering the Art of Award-Winning Digital Marketing Submissions
As a seasoned Digital Marketing Manager with years of trench warfare in the digital world under my belt, I've had the unique privilege of...
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Veronika Höller
22. Feb.3 Min. Lesezeit
Stepping into the Unknown: A Guide to Metaverse Marketing for Seasoned Adventurers and Curious Newbies
The metaverse, a world dreamt of in science fiction, is rapidly becoming a reality. For marketers, this presents a thrilling frontier...
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Veronika Höller
20. Feb.2 Min. Lesezeit
The Enchanting Web: Where Words Dance and Pixels Sing
Imagine a magnificent banquet, laden with exquisite dishes, yet utterly silent. Sounds unappetizing, doesn't it? Websites, too, suffer...
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